Talk Back – WalMart Toy Department Changes
Talk Back – Editorial
Wal-Mart Toy Department Changes
A few weeks back, Wal-Mart made an announcement stating after a number of years stocking the toy department and utilizing it as a loss leader (meaning selling at less than profitable margins to draw in customers), they would be shrinking their toy stock to only a few aisles in each store.
Over the past few weeks, I have visited a number of Wal-Mart’s – living in Minneapolis they are hard to find as Target is the alpha retailer. BUT we do have a few superstores and standard venues. My experience has been that the Superstores, while appearing to reduce the inventory are still stocking fairly close to normal levels. In other words, there has been little change in my area Super stores. The standard Wal-Mart’s are another story. All three of the smaller venues visited have reduced their departments to no more than three aisles. While they were all identical and were all long aisles with product on both sides, store stock has been dramatically reduced. In particular, die cast.
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